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Return to shopOUR PURPOSE
Birch
Movement unites us with people who are on the journey of becoming better. A journey with no finish line. It brings us back to ourselves. Inspires us to challenge our limits and feel our true mettle. To tell ourselves that we are built for more, whether it is through inspiring stories of others or our own. BIRCH believes there is no limit to human potential, your potential.
We enable women to feel the power of movement by carefully constructing athletic gear that works as hard as them. Our gear works with you to elevate your holistic performance and tap into your limitless potential.
BIRCH is where knowledge meets fit.
Our design innovations are women-specific. We carefully study how the human body performs under various range of activities and how optimally we can utilize the knowledge and construct intentional gear that meet their performance needs.
Our designs and products are rigorously examined under strenuous environments to assess it’s performance on different women physiques. With BIRCH, no one gets left behind.
We believe everyone is an athlete.
Being an athlete is a mindset that represents strength, courage, grit, determination and a stubborn part that refuses to accept defeat.
We foster a team-first approach. We work in conjunction with people who share the same vision, purpose and drive as us which is to inspire performance and the belief that they are built for more.